Services
Collaborate with food & hospitality companies on GROWING their brand through CREATIVE AND THOUGHTFUL revenue-generating strategies.
BUSINESS DEVELOPMENT
Identify and cultivate new strategic relationships to drive revenue for brands.
PARTNERSHIPS
Develop partner distribution strategies through:
— Experiential Activations and Events
— Newsletters
— Content link swaps
— Sweepstakes & contests
— Promotional cross-brand collaborations
BRAND EXTENSION OPPORTUNITIES
— Spearhead audience development (paid acquisition + arbitrage) efforts
— Build out e-commerce opportunities
— Drive content syndication deals
— Implement affiliate content programs
— Grow audience traffic and engagement across platforms to reach brand goals
INTEGRATED MARKETING
SALES SUPPORT
— Accelerate brand’s sales efforts, from ideation to execution, by creating custom solutions, producing campaigns (hiring film crews, writing scripts, hosting videos, direction shoots)
— Develop pro-active sales packages to pitch targeted branded content clients.
— Create sponsored/branded content campaigns in response to incoming RFPs
— Direct and manage branded content campaigns from ideation to execution to distribution
MARKETING STRATEGY
— Refine multichannel strategy through market research, SEO, social media, and competitive trend data analysis
— Drive brand assessment to identify growth opportunities with endemic and non-endemic partners
— Evaluate existing sales and marketing teams workflow process in order to recommend communication and structure improvements.
— Train product marketing and sales teams on pitches and content initiatives
— Spearhead experiential marketing campaigns that tie back to organic and branded content strategies.
CONTENT STRATEGY
Develop content strategy grounded in data + competitive landscape analysis: testing, tracking, analyzing, and adjusting organic + sponsored content initiatives.
CONTENT PRODUCTION
— Direct and manage video, article, and newsletter content creation
— Develop content calendars (organic & sponsored) for future execution
— Build content team models and assist in recruiting and hiring team members
— Hire freelance/contracted on-camera talent, recipe developers, stylists, writers, photographers, and video teams.
— Develop UGC influencer and community platforms
CONTENT OPTIMIZATION
— SEO strategy implementation
— Audit and restructure workflow processes
— Spearhead product and design improvements
— Implement data analysis best practices
CONTENT DISTRIBUTION
Multichannel distribution strategy across social and 3rd party partner platforms, including but not limited to:
— YouTube, Instagram (IGTV, feed, stories), Facebook (Watch), Twitter, LinkedIn
— Amazon Alexa/Echo, Google Home, OTT streaming channels